2485 Haines Road Mississauga, ON L4Y 1Y7 866-627-6588 [email protected]

Email Marketing Privacy Policy

Armstrong Manufacturing Inc.

Email Marketing Privacy Policy

Effective Date: May 27, 2026  |  Last Updated: May 27, 2026

1. Introduction and Scope

Armstrong Manufacturing Inc. (“we,” “us,” or “our”) is committed to protecting your privacy and complying with applicable Canadian privacy legislation. This Email Marketing Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in connection with our email marketing activities.

This Policy applies to all email marketing communications sent by Armstrong Manufacturing Inc. and is governed by:

      • Canada’s Anti-Spam Legislation (CASL), S.C. 2010, c. 23
      • The Personal Information Protection and Electronic Documents Act (PIPEDA), S.C. 2000, c. 5
      • Ontario’s Freedom of Information and Protection of Privacy Act (FIPPA), R.S.O. 1990, c. F.31, where applicable
      • Any other applicable federal or provincial privacy laws

By subscribing to our email communications, you acknowledge that you have read and understood this Policy.

2. Personal Information We Collect

In connection with our email marketing activities, we may collect the following personal information:

2.1 Information You Provide Directly

      • Full name
      • Email address
      • Phone number (if provided)
      • Mailing address (if provided)
      • Business name and title (for B2B communications)
      • Communication preferences
      • Any other information you voluntarily submit

2.2 Information Collected Automatically

When you interact with our emails, we may automatically collect:

      • Email open rates and times
      • Links clicked within emails
      • Device type and email client used
      • IP address and approximate geographic location
      • Date and time of interactions

3. Consent and CASL Compliance

Canada’s Anti-Spam Legislation (CASL) requires us to obtain your consent before sending commercial electronic messages (CEMs). We rely on the following forms of consent:

3.1 Express Consent

Express consent is obtained when you explicitly agree to receive electronic messages from us, such as by:

      • Checking an unchecked opt-in box on a form
      • Completing a subscription form on our website
      • Verbally or in writing agreeing to receive communications
      • Signing up at an event or point of sale

Express consent does not expire unless you withdraw it.

3.2 Implied Consent

In limited circumstances, CASL permits us to rely on implied consent, including where:

      • You have an existing business relationship with us (e.g., a purchase or contract within the past 2 years)
      • You have an existing non-business relationship with us (e.g., membership or donation within the past 2 years)
      • You have conspicuously published your email address without indicating you do not wish to receive unsolicited messages

Implied consent is time-limited. We will track implied consent periods and cease sending communications once the applicable period expires, unless you have provided express consent.

3.3 Consent Records

We maintain records of all consents, including the method, date, and time consent was obtained. These records are available to you upon request.

4. How We Use Your Personal Information

We use your personal information for the following purposes:

      • Sending newsletters, promotional offers, product updates, and event invitations
      • Personalizing email content based on your preferences and interactions
      • Analyzing email engagement to improve our communications
      • Complying with legal obligations, including maintaining consent and unsubscribe records
      • Responding to inquiries or requests submitted through email campaigns

We will not use your personal information for purposes beyond those described in this Policy without obtaining your additional consent, except as required or permitted by law.

5. Sender Identification

In compliance with CASL, every commercial electronic message we send will clearly identify:

      • Armstrong Manufacturing Inc. as the sender
      • Our mailing address: 2485 Haines Road, Mississauga, Ontario, L4Y 1Y7
      • Our contact email: [email protected]
      • Our website: www.armstrongmanufacturing.com
      • A functional unsubscribe mechanism (see Section 6)

6. Your Right to Unsubscribe

You may withdraw your consent to receive commercial electronic messages from us at any time at no cost to you. To unsubscribe, you may:

      • Click the “Unsubscribe” link included in every commercial email we send
      • Email us at [email protected]
      • Write to us at 2485 Haines Road, Mississauga, Ontario, L4Y 1Y7

We will process all unsubscribe requests within 10 business days, as required by CASL. After processing, you will no longer receive commercial electronic messages from us, unless you re-subscribe or provide new express consent.

Please note that withdrawing consent to marketing emails does not affect our ability to send you transactional, administrative, or legally required communications related to an existing relationship.

7. Disclosure of Personal Information

We do not sell your personal information to third parties. We may share your information with:

7.1 Service Providers

We engage third-party email service providers and marketing technology platforms to help us deliver and manage our email communications. These providers act as our agents and are contractually required to:

      • Use your information only on our instructions
      • Maintain appropriate security safeguards
      • Comply with applicable privacy legislation

7.2 Legal Requirements

We may disclose your personal information if required to do so by law, court order, or a government or regulatory authority with jurisdiction.

7.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of the transaction. We will notify you via email or prominent notice on our website if this occurs and any material change to how your information is used will be subject to your consent.

8. Data Retention

We retain your personal information only as long as necessary for the purposes described in this Policy, or as required by law. Specifically:

      • Active subscriber data is retained for as long as you remain subscribed
      • Unsubscribe records are retained for a minimum of 3 years following your unsubscribe request, as recommended by the CRTC to demonstrate CASL compliance
      • Consent records are retained for a minimum of 3 years from the date consent was obtained or last relied upon

When personal information is no longer required, we securely destroy, delete, or de-identify it.

9. Security Safeguards

We implement reasonable administrative, technical, and physical security safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

      • Access controls limiting employee access to personal information on a need-to-know basis
      • Encryption of data in transit and at rest where appropriate
      • Regular security assessments of our email marketing platforms
      • Contractual requirements for service providers to maintain equivalent safeguards

No method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

10. Your Privacy Rights

Under PIPEDA and applicable Ontario privacy law, you have the right to:

10.1 Access

You may request access to the personal information we hold about you, including how it has been used and to whom it has been disclosed.

10.2 Correction

If you believe personal information we hold about you is inaccurate or incomplete, you may request that we correct it.

10.3 Withdrawal of Consent

You may withdraw consent to the collection, use, or disclosure of your personal information at any time, subject to legal and contractual restrictions and reasonable notice.

10.4 Complaints

If you believe we have not complied with this Policy or applicable privacy legislation, you may file a complaint with:

      • Our Privacy Officer (contact information below)
      • The Office of the Privacy Commissioner of Canada: www.priv.gc.ca | 1-800-282-1376
      • The Information and Privacy Commissioner of Ontario (if applicable): www.ipc.on.ca | 1-800-387-0073

To exercise any of your rights, please contact our Privacy Officer using the information in Section 12.

11. Third-Party Links and Content

Our emails may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Contact Our Privacy Officer

For any questions, concerns, or requests related to this Policy or our privacy practices, please contact:

Privacy Officer

Armstrong Manufacturing Inc.

Cori Armstrong

2485 Haines Road

Mississauga, Ontario, L4Y 1Y7

Email: [email protected]

Phone: 905-566-1395

13. Updates to This Policy

We may update this Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you by:

      • Sending an email notification to subscribers
      • Posting the updated Policy on our website with a revised “Last Updated” date

Your continued receipt of our emails following notice of changes constitutes your acceptance of the updated Policy, to the extent permitted by law.

This policy was prepared for use in Ontario, Canada and reflects obligations under CASL and PIPEDA.

This document is a template only and does not constitute legal advice. Consult a qualified lawyer before use.